THE PROJECT
LIIV is an online platform targeted at the electronic music scene to connect DJs, producers, and promoters. To reach future users from this specific target, I got inspired by the main features of the techno club scene. For this purpose, I resembled the effects of stroboscopic lights that recall the confusing impression of a techno club.
I presented my work as a series of videos that consist of two short Ads for social networks and a one-minute teaser for the platform website.
I presented my work as a series of videos that consist of two short Ads for social networks and a one-minute teaser for the platform website.
METHODS
To create the videos, I worked with five software:
Illustrator, Blender, After Effects, Premiere, and Ableton Live for music production.
Due to the short lecture time, I defined my objectives to work as simply as possible and simultaneously generate consistent results.
Hence, I decided to work mainly with colors in black and white and rendered outlines. Then, I used Blender 3D to record different camera movements of a 3D-shaped city and rendered the animation a vector file.
The scenes were edited in After Effects, adding the glow effect. Then, at last, the texts were added with Premiere.
STORYBOARD
SOCIAL MEDIA ADS
In addition, two social media videos were created where the main focus is the platform logo.
